• Authentic Moroccan Beauty

  • Indulge in the timeless craft of an illi handwoven rug.
Explore

Our Collections

Make your space uniquely you. From traditional to contemporary designs, discover a rug that personalizes your space and makes you feel at home.

Traditional Berber Rugs

8 products

Contemporary Rugs

11 products

Geometric Rugs

6 products

Abstract Rugs

11 products

“A journey that intertwines culture,
heritage, and a deep love for the craft”
Afaf Majid
founder of illi rugs
make it your own

Customise your Rug

At illi Rugs, we understand your desire for a rug that reflects your one-of-a-kind taste! We offer customisable rugs in various sizes, shapes, and materials to perfectly match your space and style.

SHOP CUSTOMISABLE RUGS

Shop Our Bestsellers

Aksil Aksil
Quickshop Indulge in the rustic charm of the Aksil rug, boasting an intricate... Compare Add to Cart
Aksil
From £583.20
Afouss Afouss
Quickshop Our "Afous" rug (its name coming from the Amazigh word for "hand")... Compare Add to Cart
Afouss
From £583.20
Agafay Agafay
Quickshop With a captivating blend of ivory and midnight blue or sedan green,... Compare Add to Cart
Agafay
From £583.20
Ahidus Ahidus
Quickshop A beautifully dynamic Moroccan rug reflecting the rhythmic movements of traditional Berber... Compare Add to Cart
Ahidus
From £583.20
Akal Akal
Quickshop A true celebration of vivid expression and cultural tradition. Compare Add to Cart
Akal
From £583.20
Anaruz Anaruz
Quickshop A cheerful fusion of softness and vibrant hues, with abstract patterns in... Compare Add to Cart
Anaruz
From £583.20
Anir Anir
Quickshop With its captivating abstract motif in a rich saffron yellow, the Anir... Compare Add to Cart
Anir
From £583.20
Atlas Atlas
Quickshop The elaborate pattern and vibrant colours make the Atlas as much of... Compare Add to Cart
Atlas
From £583.20
Ayyour Ayyour
Quickshop A calming, earthy oat tone, showcasing an intricate lozenges pattern; the Ayyour... Compare Add to Cart
Ayyour
From £583.20
Ayas Ayas
Quickshop Fiercely elegant, our Ayas rug beautifully conveys the bold spirit of Amazigh... Compare Add to Cart
Ayas
From £583.20
Feeling creative?

Bespoke Rugs

Handwoven with luxurious natural wool, our bespoke rugs are as unique as you. Collaborate one-on-one with our designers to bring your vision to life, creating a one-of-a-kind masterpiece for your floor.

More about illi bespoke

Unique Stories

Adorned with ageless colour combinations and geometric patterns, each rug offers plush comfort and luxury while embracing the transformative power of story, experience and tradition.

Crafted by skilled Amazigh women of the Berber tribe, these masterpieces tell unique stories woven with rich cultural essence.

Gracing your space with an illi rug is to own a piece of living history, to celebrate the legacy of artistry and craftsmanship passed down from generation to generation.

Natural Wool

Crafted from the finest natural wool, our rugs are hand woven for exceptional quality and timeless beauty. We source only the most luxurious fibers, ensuring a sumptuous feel and inherent durability.

Our Design

Our designs bridge the past and present, offering both the enduring quality of traditional Amazigh craftsmanship and a touch of contemporary style for your living space.

Customise

Whether you want to personalize a traditional design with your choice of size and colors, or collaborate with our artisans to create a completely unique masterpiece, we offer the flexibility to make your dream rug a reality.

#illirugs at Home

Artisan Made
Woven by skilled craftspeople, each rug is a unique piece of art that carries the rich heritage of Moroccan weaving traditions.
Sustainable
Made with the earth in mind, our rugs are handwoven from 100% natural wool. This not only creates a beautiful and durable floor covering, but also utilises renewable resources.
Made to Order
We handcraft each piece individually, offering the option to customise size and design to perfectly match your style and space.